Firmus Equity Partners provides specialized investment management within niche markets. We provide sponsorship of the investment opportunity throughout the life cycle of the investment, and only invest in opportunities where we are confident the risks are outweighed by the rewards.
To meet our goals, both long and short term, we adhere to a few basic ideas at all times including:
Specialization: The basis for all we do. We invest in markets, geographies, property & business types that are well known to us.
Alignment: We are 100% aligned with our partners & make sure our partners make money before we do.
Loss Aversion: We love a bull market as much as anyone & we hope we live in many more. Outsized gains in a bull market are not skill and we invest at all times with an eye on preservation of capital.